Lachelle Scarlato

Havre de Grace Marine Center

I can attest to the value and expertise Wini provides to business owners attempting to make the most of their tourism outreach efforts. Her assistance in helping to expand our tourism based business offerings was invaluable and enabled us to grow our asset.


John Gehrig

Owner D3 Marketing Agency

Having worked with you over 15 years I am convinced there is nothing you can’t do! My staff and I have enjoyed creating cutting edge destination marketing campaigns with you from your  Love it! campaign, to promoting weddings or golf experiences, to your innovative use of video and digital marketing…we are proud to have been on your team!


Michael Haynie

Chair of Maryland Tourism Coalition

Under your leadership, the organization has grown in members and staff….Your creativity to expand membership opportunities and incentives helped increase membership by more than 20 percent. Our partnerships with related trade associations strengthened our advocacy and resulted in legislative outcomes that enhanced the industry.


Sandy Turner

Tourism Manager, Cecil County

I met Wini 18 years ago when I became a DMO and have thoroughly enjoyed working closely with her ever since. She is smart, energetic, caring and professional. She has truly been a terrific partner with Cecil County Tourism on numerous efforts, and it was a pleasure to serve aside her on the MTC board…. Due to her superior attention to detail and organizational skills, Wini’s projects usually have a stellar outcome.


Patti Parker

Board Chair, Visit Harford! Inc.

Ms. Roche has truly changed the landscape of tourism in Harford County.  She led the charge to educate residents and businesses alike about the economic driver that tourism can be when led correctly.  During her tenure, Ms. Roche lobbied for a lodging tax in Harford County that would support and fund tourism activities.  As a result, the lodging tax was passed earlier this year and Visit Harford now receives the majority of its funding through the lodging tax.

…..She played an integral role in Visit Harford’s establishment as the Destination Marketing Organization for Harford County. Without Ms. Roche’s vision and effort, Visit Harford would not exist.

"Stunning Results"

Monica Worrell

Marketing Director at Advanced Eye Care

I have had the great pleasure to work with Wini for over 20 years in the tourism and hospitality industry. A true professional, her creative genius shines through in the many marketing campaigns and projects she has championed throughout the years. She’s a self-starter, who will take a project from start to finish. As marketing is always evolving, it can be difficult to differentiate oneself from the competition. That is not a challenge for Wini. She is creative and consistently brings new ideas to the table
In the twenty years we have worked together, I’ve seen her excel not only at the core elements of her job – like event planning, email marketing and advertising campaign strategy – but continue to shine in a field that is constantly evolving, and changing. In a field where new trends and strategies are surfacing daily, rest assured Wini knows how to keep up with emerging trends.

November 5, 2015, Monica was with another company when working with Wini at Harford County Government

"Excellent Find"

Rachelina Bonacci

CEO at Howard County Tourism & Promotion

Wini Roche is an accomplished destination marketing, sales, communications and government affairs professional in Maryland. Over the years we’ve volunteered together on State and regional tourism industry events / functions with the Maryland Tourism Coalition and Maryland Destination Marketing Organization. What a joy to advocate along side someone who is whole-heartedly passionate about the travel industry. Wini has devoted her career to promoting travel in Maryland, I highly recommend Wini and Roche & Associates to grow your tourism, hospitality and marketing business.

November 6, 2015, Rachelina worked directly with Wini at Roche & Associates


Roseanne Souza

Managing Director & Creative Director at The Souza Agency

Wini is a true professional in every way and she has extensive knowledge of the tourism industry in Maryland. Wini continuously and tirelessly advocates for cooperative alliances and partnerships in the State. She understands the importance of the tourism industry to workforce development, jobs, career advancement, tax revenues, and business growth. I have been amazed at what she has accomplished Statewide and in her home Counties over the years to grow the industry.

September 3, 2015, Roseanne was a consultant or contractor to Wini at Roche & Associates

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