About Us

Roche & Associates is a consulting firm offering marketing and promotions in the tourism/hospitality arena and beyond. Services include website development, digital and visual marketing campaigns, strategic communications, tourism and community development. We specialize in assisting non-profits, communities, and small businesses find their competitive edge. After launching the public-private partnership and start-up of Visit Harford, Inc. Roche & Associates served as consultant to the Maryland Tourism Coalition (MTC) September 2015 to February 2018. For MTC, Roche & Associates managed the annual industry conference, restructured the membership program, and managed all government relations and strategic communications for the statewide association. Under Wini’s leadership, the organization raised the profile of Maryland’s tourism industry, grew membership by more than 25%, and increased the Maryland tourism budget by 1 million dollars. At the end of the MTC contract, the business was put on pause in 2018 while Wini made a vigorous run for Harford County Council. Since then Roche & Associates has supported a variety of clients including a team of volunteers to launch The Upper Chesapeake Bay Pride Festival (UCBPRIDE). UCBPRIDE not only brought more than 5,000 visitors to the City of Havre de Grace in it’s inaugural year, but joyously celebrated love in all its forms at a time when our local and national community so desperately needs it. Now in the 2nd year of planning Wini is a proud member of the board. Additionally, Wini has been busy developing a website for lifestyle & travel and writing a book. Soon everyone will know the answer to the question Where’s Wini? .
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