Roche & Associates is a new consulting firm offering destination marketing in the tourism/hospitality arena and beyond. Services include, destination marketing & project management, strategic communications and tourism development, event planning, and advocacy. We specialize in assisting non-profits, communities, and small businesses find their competitive edge. Strategic communications, tourism development, event planning, marketing management. Roche & Associations served as consultant to the Maryland Tourism Coalition from September 2015 to February 2018. For MTC Roche & Associates managed the annual Industry Conference, restructured the membership program, and managed all government relations and strategic communications for the statewide association. Under Wini’s leadership the organization raised the profile of Maryland’s Tourism Industry and grew membership by more than 25%. At the end of the MTC contract, the business was put on pause for the last 9 months while Wini made a vigorous run for Harford County Council.