About Us

Roche & Associates is a consulting firm offering destination marketing in the tourism/hospitality arena and beyond. Services include website development, digital and visual marketing campaigns, strategic communications and tourism development. We specialize in assisting non-profits, communities, and small businesses find their competitive edge. Strategic communications, tourism development, event planning, marketing management. Roche & Associations served as consultant to the Maryland Tourism Coalition from September 2015 to February 2018. For MTC Roche & Associates managed the annual Industry Conference, restructured the membership program, and managed all government relations and strategic communications for the statewide association. Under Wini’s leadership the organization raised the profile of Maryland’s Tourism Industry and grew membership by more than 25%. At the end of the MTC contract, the business was put on pause for the last 9 months while Wini made a vigorous run for Harford County Council.

Roche & Associates is a proud sponsor of PRIDE


Meet Wini

With more than 25 years experience as an award-winning destination marketing professional and grass roots tourism advocate, Wini brings a passion for tourism and a love for all things Maryland! Originally from Cambridge, Maryland, Wini served as the tourism director of Dorchester County from 1994-2001 and was instrumental in the revitalization of the Chesapeake town. She was a founder of Sailwinds Park and worked with local and state lawmakers to bring the waterfront development project to fruition, including the multi-million dollar visitor center, the public park, and event space. She also helped galvanize the Dorchester County community around the concept of heritage tourism and began the planning process that has led to the county’s designation as a Certified Heritage Area and resulted in the Underground Railroad Network to Freedom scenic by-way and Harriet Tubman State Park. Roche later moved to the northern part of the Bay where she created a tourism program for the City of Havre de Grace and established the town as a destination for weddings and leisure travel. In 2006, she became the tourism and marketing manager for Harford County Government and brought the county notoriety with the “Harford County Love it!” campaign and her popular video blog series, “Where’s Wini?” read more



John Gehrig

Owner D3 Marketing Agency

Having worked with you over 15 years I am convinced there is nothing you can’t do! My staff and I have enjoyed creating cutting edge destination marketing campaigns with you from your  Love it! campaign, to promoting weddings or golf experiences, to your innovative use of video and digital marketing…we are proud to have been on your team!


Michael Haynie

Chair of Maryland Tourism Coalition

Under your leadership, the organization has grown in members and staff….Your creativity to expand membership opportunities and incentives helped increase membership by more than 20 percent. Our partnerships with related trade associations strengthened our advocacy and resulted in legislative outcomes that enhanced the industry.


Sandy Turner

Tourism Manager, Cecil County

I met Wini 18 years ago when I became a DMO and have thoroughly enjoyed working closely with her ever since. She is smart, energetic, caring and professional. She has truly been a terrific partner with Cecil County Tourism on numerous efforts, and it was a pleasure to serve aside her on the MTC board…. Due to her superior attention to detail and organizational skills, Wini’s projects usually have a stellar outcome.

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